17 years old, and the range of ages in my friend group are 16-30 and most of my friends have a similar taste in music as me.
Where are you from and could you please tell me the location of any of your friends who have the same music taste?
Belfast, Northern Ireland. This is where most of my friends are situated although i have some friends in England who would have similar music taste. I would say that there is an increasing number of indie lovers in Belfast.
How would you describe your social background? For example style and social group.
Me and my group of friends interests would all include music, i play the guitar and a lot of my friends would play some sort of instrument. I would describe my dress code as indie/alternative rock, i like clothes such as skinny jeans, and I like to wear "beanie" hats. We would all be interested in gaming and our most common interests would be music and gaming. Indie music is very common in my friend group but a lot of us are also interested in different genres of music such as rock, or just all genres in general. We all in a way have our own individual style of clothing and have different interests.
What are your spends? (disposable income)
I receive £60 every two weeks from EMA payments. I spend my money mainly on clothes, concert tickets, albums (hardback), and video games. I like to shop in less well known shops that would suit my style of clothing more and sell other smaller items that would interest me.
What are your interests?
My main interests are music and i consider music to be a big part of my life. I love to play guitar also, I have an alternative style in clothing that differs from many of my friends in my group, I love gaming which would be very apparent throughout my whole friend group and it is an interest that we would all have in common. I am also into reading and politics and very few of my friends would be interested in the books I read and although would have the same political views of me, well that is the few friends in my friend group who are also interested in politics.
Similar artists you like and cultural interests similar to your friends?
Bands/artists that I like consist of performers such as Bad Books, Manchester Orchestra, Right Away Great Captain, The Artic Monkeys, Arcade fire and The Tallest Man On Earth. Similar cultural interests that me and my friend group are our political beliefs, we all have a similar outlook/approach to things. We are mainly all from the same area of Belfast, however there are some who would be from other parts of Belfast. We all love music and playing instruments, and when buying an album, the artwork on it appeals to all of us and we seem to have similar artistic tastes. However when it comes to the music that we listen to it is generally similar, but can vary greatly sometimes.
How is your social group related through media products?
We have the same music taste so would buy similar albums, instrument such as guitars as we all play instruments as a hobby so would discuss which instrument we were going to buy next or what brand it was. We all seem to wear band/artist t-shirts, We also all have an interest in tattoos and this would be inspired by seeing our idols in magazines and seeing all their tattoos, music magazines such as NME is also something that we would all buy and read. Finally radio stations would all relate to us such as radio 1.
How do the products relate to the indie demographic?
They relate to the indie demographic as they show our love for music/bands through the clothes they sell, artists we like usually have tattoos which inspires fans to get tattoos to be like their favourite artists as they see them on TV or in magazines. The instrument a band member plays also inspires one to play a particular instrument as their idol may play it. Sometimes band members are paid to play an instrument of a particular brand, which influences fans to buy the same brand. Album artwork appeals to people as it is attractive and makes one wants to buy it because it stands out to them. Magazines which show band interviews and the products celebrities wear makes one want to buy certain products and have certain cultural interests. This keeps fans updated with what is trending in the indie world as well as the radio as it plays new music which would appeal to the indie genre.
Are there specific codes and conventions that are evident throughout the indie genre that I could use in my music video to appeal to the audience?
Live performances in indie music videos is very common and appeals to many, also having a narrative in the video and abstract album artwork all appeal to the indie genre.
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